Unleashed digital

A Case Study

 
 

It all started when…

Launched in 2022, Unleashed Digital aims to offer transformation digital delivery and business automation. We joined them at the beginning of their journey and helped to create a business blueprint for themselves and helped onboard their first client.

Background

Professional software designer and developer Marcel Larose had previously run a successful agency before making the move to work in-house at a large logistics firm. Marcel knew he wanted to ensure his new business offered seamless processes so that he focus on the work and deliver solutions he clients could manage.

Objectives

We work hard to help new businesses establish strong foundation, ensuring operational efficiency, and positioning the agency for sustainable growth. In this instance we had a wide scope to help this one-man enterprise build the foundations of a larger agency.

Approach

Some of our work included:

Defining the Business Goals and Mission

  • Clearly articulate the agency's short-term and long-term goals.

  • Establish a mission statement that reflects the agency's purpose and values.

Market Research and Positioning

  • Conduct thorough market research to identify target clients and competitors.

  • Develop a unique value proposition that sets the agency apart in the market.

Legal and Regulatory Compliance

  • Ensure the agency complies with all relevant legal and regulatory requirements.

  • Set up appropriate business structures and obtain necessary licenses.

Build a Strong Team

  • Recruit and onboard skilled professionals who align with the agency's vision.

  • Establish clear roles and responsibilities within the team.

Client Acquisition Strategy

  • Develop a comprehensive client acquisition strategy to attract and retain customers.

  • Create a sales and marketing plan that aligns with the agency's target audience.

Service Offerings and Pricing

  • Define the range of services the agency will offer.

  • Establish competitive and sustainable pricing models.

Quality Assurance

  • Develop protocols to monitor and improve client satisfaction.

Networking and Partnerships

  • Build relationships with other businesses, industry associations, and potential partners.

  • Attend relevant events to increase the agency's visibility.

Brand Development

  • Create a strong and consistent brand identity.

  • Develop marketing collateral and an online presence that reflects the agency's brand.

Client Support and Communication

  • Establish effective communication channels for client support.

  • Develop customer service protocols to address client inquiries and concerns.

Monitoring and Analytics

  • Implement analytics tools to monitor key performance indicators (KPIs).

  • Use data insights to make informed decisions and optimize processes.

Scalability and Future Planning

  • Plan for scalability by creating a flexible organizational structure.

  • Anticipate future trends and plan for the agency's growth.

Continuous Improvement

  • Foster a culture of continuous improvement.

  • Encourage feedback and regularly evaluate and refine processes.

Sustainability

  • Consider and integrate sustainability practices and CSR/ESG initiatives.

  • Demonstrate a commitment to ethical business practices.

Client Testimonials

We worked with Sam Parnell as a digital coach starting in 2022. Sam has played an instrumental role in transforming our business. Working with Sam has been a game-changer, bringing a fresh perspective and invaluable insights that have propelled us toward unprecedented success. 

From the outset, Sam demonstrated an exceptional ability to understand the intricacies of our industry, tailoring strategies that align seamlessly with our goal - sales growth. Through a combination of innovative thinking and a deep understanding she has helped us create a robust growth strategy and even worked with us and our clients which helped us build solid internal processes. 

The impact has been nothing short of dramatic, as we've witnessed substantial growth. I wholeheartedly recommend Sam to any organisation seeking transformative results. Her commitment to excellence and strategic prowess have been pivotal in our journey towards success.

We will not rest on the success so far but will continue this valuable relationship with Sam…. So, watch this space for 2024 and beyond!

Thanks Sam – you are awesome!

Marcel Larose, Unleashed Digital