We love email marketing automation. It helps save our clients so much time so they can focus on providing great products and services to their customers.
You might be wondering, ‘why should I use email marketing automation?’
Here are five situations where an automatically-sent email could help you convert a lead into a customer.
A lead is revisiting your website, but not converting into a customer
When linked to your website, some email marketing systems can tell if one of your email contacts keeps visiting your website, or one landing page in particular. Chances are, they are weighing up their options and deciding whether to convert or not.
Sending a welcoming, automated email with a bit more information about your products or services, and perhaps a small discount, might be the final push they need to convert into a customer.
Your customer hasn’t heard from you in a while, but might need to re-purchase your product or service
If you have many long-term clients, you could automatically send them an email after a set period of time to remind them that they should re-purchase from you.
For example, if your company cleans boilers, you might send your existing customers an email to remind them they need someone to re-clean their boiler.
You have a new product or service you want to advertise to your existing customers
It’s always wise to start marketing a new product or service before you start selling it, and your email audience is the most loyal of them all.
You have an upcoming offer you want to let your email audience to know about before your general audience
Giving your email audience exclusive first access to an offer (and making sure that they know it’s exclusive) is a great way to encourage potential customers to convert. People like feeling special. Giving your email audience exclusive access to offers is a great way to trigger more sales with your email marketing.
You have a new subscriber to your mailing list and want to send them a warm welcome
When a visitor signs up for your mailing list, they have made a conscious decision to stay in touch with your business. You should look to take advantage of this, it’s a potential customer saying ‘tell me more about what you do!’. It’s a fantastic opportunity to market your business to someone who is willing to convert into a customer.
Above all, you want to make them feel like they have made a good decision. A welcoming email can be a great way to make your subscribers feel valued as soon as they sign up, setting the tone for a relationship that (hopefully) leads to sales for your business. Follow this up with a series of emails about your products and services to get them in front of your potential customers quickly and effectively.
If you aren’t sending emails automatically to your leads, you’re missing out.
If you’d like to start automatically emailing your past, present and future clients let us know, we can help. Or give us a call on 01473 631344.
(ps. If you even struggle with writing your blog posts,
Check out our Content Marketing Package)