Five ways that email automation can help you convert a lead into a customer

We love email marketing automation. It helps save our clients so much time so they can focus on providing great products and services to their customers.

You might be wondering, ‘why should I use email marketing automation?’

Here are five situations where an automatically-sent email could help you convert a lead into a customer. 

 A lead is revisiting your website, but not converting into a customer

When linked to your website, some email marketing systems can tell if one of your email contacts keeps visiting your website, or one landing page in particular. Chances are, they are weighing up their options and deciding whether to convert or not.

Sending a welcoming, automated email with a bit more information about your products or services, and perhaps a small discount, might be the final push they need to convert into a customer.

Your customer hasn’t heard from you in a while, but might need to re-purchase your product or service

If you have many long-term clients, you could automatically send them an email after a set period of time to remind them that they should re-purchase from you.

For example, if your company cleans boilers, you might send your existing customers an email to remind them they need someone to re-clean their boiler. 

You have a new product or service you want to advertise to your existing customers

It’s always wise to start marketing a new product or service before you start selling it, and your email audience is the most loyal of them all. 

You have an upcoming offer you want to let your email audience to know about before your general audience

Giving your email audience exclusive first access to an offer (and making sure that they know it’s exclusive) is a great way to encourage potential customers to convert. People like feeling special. Giving your email audience exclusive access to offers is a great way to trigger more sales with your email marketing. 

You have a new subscriber to your mailing list and want to send them a warm welcome

When a visitor signs up for your mailing list, they have made a conscious decision to stay in touch with your business. You should look to take advantage of this, it’s a potential customer saying ‘tell me more about what you do!’. It’s a fantastic opportunity to market your business to someone who is willing to convert into a customer.

Above all, you want to make them feel like they have made a good decision. A welcoming email can be a great way to make your subscribers feel valued as soon as they sign up, setting the tone for a relationship that (hopefully) leads to sales for your business. Follow this up with a series of emails about your products and services to get them in front of your potential customers quickly and effectively.  

If you aren’t sending emails automatically to your leads, you’re missing out. 

If you’d like to start automatically emailing your past, present and future clients let us know, we can help. Or give us a call on 01473 631344.

(ps. If you even struggle with writing your blog posts,
Check out our Content Marketing Package)

One-off email campaigns aren't as valuable as you might think, but we have a better option.

Think about how much time you spend swimming through your emails, responding to leads that might eventually go cold. It’s not just potential sales that you lose, but so much time down the drain. Email marketing automation can nurture your leads and save you an incredible amount of time, without needing the attention of a one-off email campaign.

Long-term value is key for email marketing, because nobody really wants to be writing endless emails and chasing up leads. 

We can automate your email marketing, saving you time with emails optimised to convert leads into customers. Not just a one-off campaign, but a proactive sales process that sends the right emails to trigger sales.

Why automation?

You might already pay a company to send one-off email campaigns for your business, but without being able to re-use that email content you’re spending more money for less value. When it comes to your email marketing you need a system that keeps you in contact with your leads, with less work from you and your team. 

Imagine potential customers automatically receiving a series of emails over time that detail all of your products and services, consistently keeping your business in their field of vision.

Our specialised team work with you to implement an automated system, bespoke to your business, with custom-written emails which encourage your leads to convert into customers. Then, we manage and maintain your automated system, so that you can continue to effectively contact your leads in the future. If you want to learn how to manage it yourself, we can teach you that too. 

Whether your content is technical or sales-driven, we thoroughly research your business and your industry to ensure that our content triggers your leads to convert. We understand your business, we write the content and we set up the automated system to streamline your sales process and liberate your time.

We’re offering you the opportunity to get out of your inbox and get back to doing the work that really matters for your business.

If you’d like to start automatically emailing your past, present and future clients let us know, we can help. Or, give us a call on 01473 631344.

Are you emailing all of your leads individually? If so, you're wasting your time.

Email automation is the tool which will revolutionise your productivity, making it effortless to follow up with your potential customers while you focus on other things. You need to make sure your leads are receiving the right message at the right time to secure more sales for your business

Save time with sophisticated email automation.

Many business owners spend far too much time in their inbox, chasing up leads that might not convert. We solve that problem by automating your email marketing. Our specialist team create an automated system that is tailored to your business, including custom-written emails which encourage your leads to convert into customers. Once we’ve set up your automated system, we show you how to manage and maintain it so you can continue to effectively contact your leads in the future.

No stress, more sales.

We spend the time with you to understand your business and your target audience so we can write the content that focuses on the conversions you want from your email marketing. Whether you’re a technical company or a local artisanal business, we remove the stress of writing your email marketing content from your hands. 

The right message, with the right content, at the right time.

Unlike a one-off campaign, your automated email marketing system will continue to send your leads the right emails to trigger sales, ensuring that you receive long-term value. Your sophisticated system will react to your lead’s actions, whether they have just joined your mailing list or they’re long-term customers, sending them the right content. 

You might already know how effective email marketing can be, but you aren’t using it to its full potential to save yourself time and convert more leads into customers. That’s why we want to help you do even more online.

If you’d like to start automatically emailing your past, present and future clients let us know, we can help. Or, give us a call on 01473 399968 or 0776 585 2887.

DevelopHER Awards 2021

It’s been an absolute pleasure to be involved with a developer award since its creation. Year eight’s event was as incredible as all of the others, maybe more since we missed a year due to Covid. It was lovely to see everybody back at the Corn Exchange in Cambridge celebrating women in technology.

As usual day talented Vickie Allen and Teagan Collier had pulled out all the stops to decorate a beautiful DevelopHER style room full of pink and stars. The most important addition is always the chocolate fountain, which didn’t disappoint this year. We applied sensible Covid rules so we could share chocolate - there’s always a way!

This year’s nominees and winners did not disappoint with some wonderfully talented women showcasing the work they do to progress visibility of talented female in the tech sector. The evening is never about the politics though as we take time to celebrate the nominees, together with the regions most prominent DevelopHER sponsors and supporters.

Here are a list of the awe-inspiring winners.

Agile Angel award to Rebecca Willis

Apprentice Award winner Sally Thacker

Best Newcomer Sophie Rollo

Digital Marketer awarded to Kirstie Tostevin

Emerging talent award winner Amina Aweis

Entrepreneur Award winner Reedah El Saie.

A designer is an essential component in any tech Eye For Design Award winner Amy Highland

Game Development is a thriving industry of its own and we are proud to include an award foGame Development Award is won by Reedah El-Saie

Innovation award goes to Reedah El-Saie

Who Inspiration Award winner Kara Thurkettle

Sarah Fuke won the Tech Star Award

Tester Award to Lesleyann White

Unsung Hero winner Ellie Davison

User Experience winner Rachel Harding

DevelopHER Award 2021 winner Reedah El-Saie

ISBC Lunch with Kwasi Kwarteng MP

Our founder Sam Parnell loved spending time with the local business community and enjoyed another great networking event attending Ipswich Suffolk Business Club’s prestigious 'Lunch with The Rt. Hon. Kwasi Kwarteng MP', Secretary of State for Business, Energy and Industrial Strategy at Milsoms Kesgrave Hall.

So many notable local business leaders enjoying the delicious food and a speech by Kwasi Kwarteng who talked about the important part Suffolk has to play in the UK’s commercial growth.

Working as consultants in the way we do means that we have to maintain really strong connections with our partners, delivery support as well as local businesses and the community. The day to day Zoom calls keen up connected but meeting in real life really makes a difference. Covid allowing, let’s hope we see more of this in 2022.

Taking a moment to celebrate Parental Pride!

Working in the tech sector is alway a privilege as I get meet so many amazing and clever people. Turns out I have been growing my own too! Well done to my son Finlay, for working so hard, I can't wait to see what's next for your career. I'll see you, Simon and the rest of the possé next year for the masters! (We'll all come with you to the nightclub. 🤩)

Effective email marketing - not everyone should receive everything!

With email marketing, it can be all too easy to fall into the trap of simply having one mailing list and sending everything to your entire audience. Many businesses that do this find that their email engagement is severely lacking and the reason is because most of your audience simply doesn’t care.
 

Sometimes the best way to get the most engagement is to get more specific. Segregating your audience into different mailing lists may sound like an intimidating endeavour but don’t worry, we can help!

It’s important to remember that your audience is diverse and that they will all appreciate different types of content.

Be selective! Talk to your audience and find out what kind of content they would like to receive, rather than bombarding them with everything you have.

Email marketing is a careful balancing act between being consistent enough that customers remember you, but not clogging up their inbox to the point where they begin to resent your brand.

We offer full email marketing setup and training. We’ll set your business up with a Mailchimp account, a branded template and a ready-to-go mailing list.

We also teach you the skills you need to accurately target different segments of your audience by writing effective email content.

Find out more about our email marketing offers.

Smarter Suffolk Hackathon

On Friday, 22nd October 2021, Sam joined others from the Ipswich & Suffolk tech Network, as well as University of Suffolk students and staff, Suffolk County Council, Suffolk Highways and BT Applied Research in a day-long hackathon.

The challenge given to the students was to transform local authority services using innovation, imagination, collaboration and just a little bit of data!

We were there early for a 9am start at the Digitech Centre, excited to see what the day would have in store. 

Sam was joined by other ISTN board members: Andy Bristow of Bristow Holland, Abi Turner of All About Users, David Atkins of 3a Designs and David Flint from Mobile and Secure. We were also lucky enough to be joined by Matt Applegate of the Creative Computing Club and Steve Chalkey of Ipswich Makerspace. 

What a day! This is exactly the reason we founded the network.

Make sure you visit the ISTN website to read the full story.

Sam parnell and abi turner from all about users

Suffolk Highways Hackathon ISTN Blog

FINALLY! The Ipswich and Suffolk Tech Network are out in the world doing cool stuff! We had such a laugh last week and met some incredible talent. Suffolk has so much to be proud of, help us shout about it!

You can read a little bit about the event here - https://www.istn.org.uk/blog/smarter-suffolk-hackathon.

Sam Parnell is one of 32 Inspiring Suffolk Business Women

As Suffolk Live’s recent article showed Suffolk business world can sometimes be very male-dominated and they felt it was time to showcase some kick-ass local female leaders. From fashion to finance, crafts to catering, Suffolk women are thriving.

32 businesswomen have shared their stories in the article - Suffolk Live’s Article 32 Inspiring Business Women

The work Sam does in Digital Strategist, Digital Transformation and Change Management did not go unrecognised.

Founding Measured Brilliance in 2012, we have always been a small team. We’re based in East Anglia with backgrounds in web development & design, sales & marketing, software development and conversion optimisation. For years, we’ve helped companies of all sizes to discover and communicate with their customers online. We try our best to make sure that technology gets out of the way and allows them to do what they do best: provide great service to their visitors.

Sam knows how to talk to small businesses, no matter how technical (or ‘untechnical’) they are.

Sam was asked if she has any plans for the future?

Sam replied ‘I have two aims’.

• To showcase the incredible digital and technical services we have in Suffolk.

• I want to address regulate tech sales, how we educate consumers and most importantly how we help to people understand what their digital legacy is and its value.

We’re proud to see the irrepressible Sam taking centre stage, and we think she’s set to achieve those aims.

Sam Parnell chosen to sit on Ipswich's Digital Taskforce

As part of Town Deal Ipswich has been privileged to receive a new group will be chaired by Chris Pont, Chief Executive and Co-founder of IJYI and local MP Tom Hunt.

From l-r: Richard Bloomfield - OASIS PROJECT, darren lewis - bt, Kevin Ward – Conatus Finance, Matthew Applegate – Creative Computing Club, Sam Parnell – Measured Brilliance, Chris pont - IJYI, Mark Hurren – Hurren and Hope, SOPHIE alexander - ipswich central, Tom Cox – Friel Good marketing.

The Digital Taskforce will bring together leading experts in digital technology from Ipswich and the surrounding area. Working collaboratively, they will assess the current digital performance and potential of the town centre, as well as identifying the best international examples and emerging trends. The result will be an ambitious plan to invest over £2million in Ipswich’s digital infrastructure, allocated from the government’s recently awarded Town Deal funding for the town. You can read more here.

Sam joins Bafta award winning Creative Computing Club’s school Head Matthew C Applegate as well Ipswich Central’s and All About Ipswich’s COO Sophie Alexander, who also collaborates with the Digital Advice Service on the recent Ipswich Town Service.

Sam Parnell said - ‘I’m proud to be part of a board of technical and non-technical folk who are all focused on the progression of Ipswich and East Suffolk. It’s refreshing to hear a collaborative approach when it comes to using technology to solve everyday problems within a town. Sam knows that well great education is key to digital delivery and ongoing use. Sam works with businesses through the Digital Advice Service, and is able to pull in the work Ipswich's Digital Taskforce and All About Ipswich are doing to ensure Ipswich becomes a shining star of Suffolk’s visitor economy and local business community.’

So, you have a website, but do you control its domain name?

Your domain name is a crucial part of your online presence and it’s incredibly important that you are in control of your website’s domain name.

If you aren’t, you could be facing a number of dangers that could be harmful for your business in the long term.

Benefits of owning your domain:

• It enforces brand identity and strengthens your impression as a reputable company.
   

• It allows people to find you on the internet. Returning visitors become familiar with that address and use it to find you. You may also get lucky with others stumbling across you by searching for ‘www.nameofyourproduct.com’.
   

• Your domain may well be the name of your business - in which case it can be very important to obtain and sustain ownership while you continue to trade under that name.

Simple dangers of not:

• You may have paid thousands of pounds and poured countless hours into establishing a good web identity which can be taken away from you overnight.
   

• You can move your website to a new domain - but will your returning customers be able to find you?
   

• You may have a good relationship with your developer now - but what happens if things suddenly change? You may have a disagreement with them, or they may go out of business.

Regardless of how good your website is, it’d be nothing without a good domain. Your website will hold all the information you want to show your customers, whereas the domain name is a landmark which google, and web browsers, will use to locate your website’s content.

But have you ever stopped to think about whether you actually own that address that you’ve been telling people about? If the answer is no, then you really need to read on...

Ownership and administrative access to your domain name are arguably more important factors to consider than your website itself, and a number of companies (even some high profile) have been caught out by not checking this in the past.

There are a number of free online sources for further information regarding domain registration, such as whois.is and icann.org - but the best way to protect yourself, and your business, is to come to us.

We deal with these types of queries all the time and have expert legal partners who can help you claim your name.

Why it's important that you own your website's domain name

Imagine for a second that you are sending a letter to your old friend, John.

You’ve been to John’s house before, so you know that it exists, but you can’t quite remember his address and so you simply write ‘John’ on the front of the envelope and drop it into the post box. Now, let’s be honest, you wouldn’t hold much hope in your letter finding him. Even if it did fall into the hands of Royal Mail’s most dedicated postie, how many doors would they need to knock on first to find the right John? Chances are they would soon get bored of trying and your letter would become destined to an eternity at the bottom of the post bag (or worse still, in the nearest hedge). Include an address on the envelope however, and the postman knows immediately and exactly where to take your letter to.

That’s providing, of course, that John didn’t move without telling you...

The reason I use that analogy is because it’s exactly the same with your website. Chances are that you use your website’s address (it’s domain) all of the time without necessarily realising you are doing it. The letterheads you send, the business cards you hand out, the decals you have stuck all over the van you drive and even your email address all probably contain yourbusiness.com. Of course they do, how else is anyone expected to find your business online?

If you aren’t the owner of your own domain name, you run the risk of being held ransom by a disgruntled web developer and losing your online identity that you may have spent valuable years building up.

The internet is littered with stories of companies who have fallen into that trap. Less reputable domain sellers have been known to transfer legal ownership of domains registered on behalf of their clients into their own name, maintaining registrar access for themselves and blocking their clients from control over its use.

That’s why it’s so important that you are in control of your domain name.

There are a number of free online sources for further information regarding domain registration, such as whois.is and icann.org - but the best way to protect yourself, and your business, is to come to us.

At Measured Brilliance we fully protect you and your business from day one, transferring all ownership over to you once your project is complete.

Why you should be scheduling your social media posts

It’s totally possible to write out every single social media post as and when you need it, but what if I told you that it’s also possible to create and schedule an entire month’s-worth (or more!) of social media content for many of your social media platforms?

Using social media scheduling services, such as Hootsuite and Buffer, are incredibly easy to grasp and can save you hours of time.

They are especially useful for social media campaigns centred around one of your products or services. Using a scheduling service you can pre-write all of your posts and create any image shareables before the campaign begins.

You can then schedule each post individually, choosing their dates and times to be posted and letting the scheduling service handle the rest.

No longer do you need to worry about making sure you remember to post on social media every day, you’ve already taken care of it.

However, no amount of scheduled content can replace real engagement with your audience, so we still recommend that you spent time on social media yourself to develop a connection with your audience and improve your brand.

If you’re looking for more amazing social media ideas for your business, we provide great-value Social Media Training sessions for those looking to enhance their online presence and harness their audience.

What's in a name? - The importance of having a memorable domain name

Whilst not a huge factor in search engine optimisation, your website’s domain name is more important in attracting potential customers than you think.

Imagine that the internet is a long corridor and that every website domain name is a different door.

image from recruitmentdad.com

Every door will look different. Some will be wooden and worn, others pristine glass.

Put yourself in the position of a visitor in this corridor; are you more likely to trust a clean, simple-looking door or a rickety, wooden door with a handle that’s hanging on for dear life?

The same analogy can be applied to your domain name. More often than not, shorter and cleaner is better. Not only does it make your website and your brand easier to recognise, it is also much easier to remember.

Your website’s domain name might be the reference point that potential customers use to remember your business, so it’s important that it is relevant and representative of what you do.

You run a risk having your domain name as www.draindraingoaway-173854.com for your plumbing business that isn’t named Drain Drain Go Away, because potential customers will find it hard to vocalise.

However, it should be known that your domain name has minimal effect on your actual search engine ranking. Changing your domain name incorrectly, however, could have a huge, negative impact on your SEO.

If you’re thinking of changing your domain name, come to us first. We can help you figure out if the risk would be worth whatever SEO boost your new domain might receive.

5 ways to manage your business projects with ease using Trello

Managing lots of projects can be a hassle, especially when you’re running a business at the same time.

It can be difficult to know what’s been done and what still needs doing, creating a needless amount of head-scratching as you figure out exactly where you stand.

At Measured Brilliance, we use a handy online tool called Trello to manage all of our projects. Trello is completely free to use and here’s five reasons why it would be a great project-management tool for your business:

It’s a dedicated space for both you and your client

In each individual project, which are known as ‘boards’ on Trello, you can add anyone you want to. This includes anyone working on the project and even the client.

This makes Trello a great way to keep your clients up-to-date with how far along their project is.

‘Lists’ allow you to segment projects to your specifications

Sorting project tasks into different lists allows you to separate a project into an easy-to-understand steps and segments.

You can then easily move individual cards into different lists, allowing for flexible project management.

For example, you drag cards into one list once they are in-progress and then move them to another once they are completed. At a glance you can instantly see what still needs to be started and finish in your project.

Card customisation can fit your needs

You can add checklists cards for jobs that have more than one step, post comments on individual cards, upload attachments from a number of sources and much more.

Trello gives you all the tools you need to be able to have everything you need to know about a task on one card.

You can have individual conversations about different jobs

Because Trello is a space for both you and your client, you are able to have easy-to-manage conversations on specific cards about individual jobs that need to be done.

For example, when building a website for a client will we have different cards for domain name ownership and Google Analytics setup. This helps keep the individual tasks separated, no more wading through one long email conversation to find a sliver of information

You can use Trello for more than just business

With the great Trello mobile app, you can expand your Trello expertise by using it as a simple personal checklist or a way to track what you need to get from the supermarket.

Trello’s great ‘star’ system allows you to favourite your most-used boards, along with their colour personalisations options, allowing you to easily separate your personal and business boards.

There you have it, five great reasons why Trello should be your go-to project-management tool, leading to a more efficient and effective business.

How to Use TripAdvisor to Grow Your Tourism or Hospitality Business

As a regular frequenter of the various restaurants and attractions around Ipswich, whenever I make plans to go somewhere I haven’t been in a while or visit a new place, the absolute first thing I do is check the reviews on TripAdvisor. It’s informative, clear and pretty much every place I might want to visit will be on there. Not only that but the reviews left are by customers, not owners or managers. Essentially, what I see on TripAdvisor could mean the difference between me trying out a new restaurant or going somewhere familiar, where I know the service is good.

To make the most out of TripAdvisor could really affect your business. This is why SIMS (Suffolk Internet Marketing Specialists) latest event could be invaluable to you.

Sanj Naha, who has vast experience with TripAdvisor, will be training you on all the best practices. For example, this training session will help you generate more reviews, because let’s face it, even if you have the best restaurant in town, you need people to be talking about it. Sanj will also be instructing you on the best way to respond to your reviews once they start rolling in.

Sanj Naha was born and raised in Ipswich, as well as being the son of a restaurant pioneer who opened the first Indian restaurant in Suffolk. So be confident in the fact that he understands the restaurant business, due to his 25 years experience in hospitality, and perhaps more importantly, understands the dynamics of tourism in Ipswich.

This event is important to attend if you’re a new business because it will help you hit the ground running. But don’t think that just because you’re already an established business there’s nothing you can learn from this training session. It may even highlight some areas for improvement that are going unnoticed. After all, you’re only as good as your last review.

The event is being hosted by Sam Parnell and will be held at the Ipswich Waterfront Innovation Centre (IWIC) on Wednesday 13th September, from 9:30-12:30.

Places are filling up fast, so don’t miss out.

Blog by Tamzyn Jackson.

Sanj's Bio

With over 25 years experience in Hospitality, Sanj Naha is the former Head of Restaurants at TripAdvisor and has the inside knowledge on how restaurants, bars, pubs, hotels and attractions around the world rank highly on TripAdvisor and gain a 'Certificate of Excellence'.

Sanj was born and raised in Ipswich and is the son of a restaurant pioneer who opened the first Indian restaurant in Suffolk. After university Sanj worked in Call Centre Management for global organisations and spent over 10 years as a Business Performance Consultant working with high-tech companies and investment groups.  

In 2009 he led a start-up in Dubai which launched the daily deals concept to restaurants, hotels and attractions in the Middle East.  During the past 6 years he has been at the centre of hospitality sales & marketing and was a judge at the 2016 Global Restaurant Awards. With international clients including Gordon Ramsay’s restaurants, Sanj is now keen to help businesses in Suffolk to better manage their TripAdvisor relationship and online reputation to gain more customers.

About SIMS

Started as Suffolk Internet Marketing Specialists, SIMS is a group for digital experts, small businesses and business people to meet, share and learn from their collective experiences. It's a chance to talk, and listen, to people in all aspects of business who share a common interest of wanting to learn more. SIMS is a learning platform that empowers you with skills to take your digital marketing into your own hands.

Giving advice, tips and tricks, SIMS is a great place to learn the skills you need.

If you have any questions email sam@measuredbrilliance.com.

It's our fifth birthday today!

On this day, five years ago, Sam Parnell and Max Shelley founded Measured Brilliance.

For five years we’ve been working to help businesses make the most of their time online. We’ve built websites, developed content marketing strategies, analysed data, given SEO clinics and, most importantly, we can’t wait to keep doing all of these things for many years to come. 

Happy birthday to us!

If you’re a business who needs the digital marketing services
Of a company which now has five years of trust and experience
Drop us an email or give us a call on 01473 631344
We can help.

Do you own your website's domain name? If not, you're at risk.

So many business owners think of their website and their domain name as a single entity, not knowing that they are are two separate elements that are only linked together. When asked who owns their domain name, all too often the answer is,

‘I don’t know’

When the answer should be,

‘I do. I own my website’s domain name’

Your domain name is your address on the internet. It’s the thing that your visitors will use to find you and if you aren’t the owner of your own domain name, you run the risk of being held ransom by a disgruntled web developer and losing your online identity that you may have spent valuable years building up.

This is Clive.

He is a business owner who had his website built by a developer a few years ago. It was effective at the time that it was built, but it’s starting to fall behind and be less effective for his business, so he decides that it’s time to have a new website built.

After finding a new developer that meets his needs, he realises that he’d like to keep his current domain name but he doesn’t have access to the registrar account that it’s stored on. His old developer bought the domain when she built Clive’s first website, so he tries to contact her to ask for access to his domain name.

The trouble starts when Clive can’t get into contact with his web developer. His phone calls and emails are going completely unanswered and he can’t find any trace of her online. Without her access, Clive is unable to access his domain name and point it towards his new website.

This shouldn’t happen to any business owner. That’s why we help people like Clive regain control of their web presence.

We make sure that you don’t end up in the same situation when we build your website, ensuring that you are in control of both your website and your domain name. We fully protect you and your business from day one, transferring all ownership over to you once your project is complete.

Interested? Let us know by filling in the form below
And we’ll send you full details of our All-In-One Website

I WANT TO CONTROL MY ONLINE PRESENCE

I'm interested in hearing more about an All-In-One Website

Measured Brilliance is almost five years old!

Almost five years ago, sister-and-brother duo Sam Parnell and Max Shelley set off on a mission to empower businesses, big and small, to work more effectively online. They strived to create a digital marketing agency that was a little bit different to the norm, they wanted to do more. 

Now, we at Measured Brilliance are approaching our fifth birthday as a company, and what a journey it has been.

Measured Brilliance has helped hundreds all over the country improve their SEO, expand their audience and increase their sales. From coaches to carpet fitters and everything in between, we have been delighted to work with such a diverse collection of clients. Being at the heart of the small business community in Suffolk has been a joy for us, we’ve learned so much and met so many valuable friends and clients by surrounding ourselves with the people who are making Suffolk a vibrant hub for business. 

Not content with just providing great digital marketing services, Sam and Max wanted to create a way for small business owners to learn and network together. As the team behind SIMS we held monthly meetups that taught digital skills for over three years. Now, we’ve taken the easy-to-understand digital training of SIMS online with our SEO Conversion Academy.

We have a great range of products that are all geared towards helping you improve your web presence. From our All-In-One Website package to our popular social media and SEO training sessions, we’ve spent five years fine-tuning these products to ensure that they provide extraordinary value. None of this would have been possible without all the great feedback we’ve received from our audience over the years.

From all of us at Measured Brilliance to you, thank you for a fantastic five years. We look forward to working with you all for another five and beyond. 

If you’re interested in working with a company that has become a trusted and reliable name over the last 5 years, working with businesses big and small, then give us a call on 01473 631344.